Design with Process in Mind
Have you ever gone to buy plants and found the most beautiful plant, only to plant it in the wrong spot? Much like a beautiful flower that's been planted in the wrong location, design without fluidity wilts and dies.
With tactile experience in production, I understand how to best compliment the medium I'm working with. I understand how ink sits on athletic shirts vs a cotton tee. I know business cards rub off on the edges without a spot-coat. I know how to fill space and more importantly how to use negative space.